Geography Of Bliss By Eric Weiner - 2274 Words

I am a very stubborn person when it comes to accepting other people s perspective of life , or to compare what makes me happy to that of others. Reading a book geography of bliss written by Eric weiner, helped changed my believes. I was amazed at how other people around the world live their lives on daily basics ,weather rich or poor they still find ways and reasons to live in peace, be happy and co-exist together. While reading the geography of bliss, I got to understand that, Happiness comes from the deepest part of a free and willing heart. So many people search for happiness in places they can t find it, not knowing that it comes from within. If you do not have happiness within yourself, then there is nothing anybody else can do to make you happy. In Netherlands ,lifestyle regulates around freedom. So many things that were considered taboo and against the law in other countries, in Netherlands this things are normal and an everyday lifestyle. Although Eric weiner made it seem like Netherlands is not a place where you can live happy because he believes that how they live their life in Netherlands could get out of hand one day and cause problems that might lead to ciaos in the country. In away this is true but in the other hand I disagree because from my understanding the government provides proper health care system and security for the people just like in Switzerland. The government of this countries has provided an atmosphere for peaceShow MoreRelatedThe Geography Of Bliss By Eric Weiner1035 Words   |  5 Pagesdifferent culture have a huge difference than people in an organization. Culture is the sum total of ways of living built up by a group of human beings and transmitted from one generation to another (dictionary.com). In the book, The Geography of Bliss by Eric Weiner, he discussed the different values and traits of different countries during his journey in finding the data of happiness. In his journey , he mentioned some countries particularly Netherlands, Switzerland, Bhutan and Qatar. People inRead MoreThe Geography Of Bliss By Eric Weiner1379 Words   |  6 Pagesfactors that affect happiness and it is rooted from the country you were born in. â€Å"We are shaped not only by our current geography, but by our ancestral one as well (Weiner 112). Most countries have different culture that contributes to people s happiness. People who live in America will not be as happy as the one who lived in Moldova. In Eric Weiner s, book The Geography of Bliss. He was searching for data on happiness. He conducts a study on how people in different countries understand and measureRead MoreZiyin 1 1 Essay1327 Words   |  6 Pagesï » ¿Ziyin Li English 1A Paul Glanting October 10, 2014 The rhetoric in Geography of Bliss In Geography of Bliss, Eric Weiner is setting on finding the worlds happiest country. He uses a beguiling mixture of travel, psychology, science, and humor to investigate where happiness is. Rhetoric has enjoyed many definitions, accommodated differing purposes, and varied widely in what it included. The traditional definition of rhetoric, first proposed by Aristotle, was the art of observing in any given caseRead MoreAnalysis Of Eric Weiners Geography Of Bliss1643 Words   |  7 PagesEric Weiner, the author of Geography of Bliss, Euromail and Amerimail, and Man seeks good, is an american author and former foreign correspondent. His works are typically non-fiction, as it usually pertains to his life. In his stories, he shows his search for happiness and why it is necessary to find   out what happiness means to others. In his book Man Seeks God, he explains his experience with his exploration of what religion and faiths had on his life. This search was inspired by a health scareRe ad MoreImpact of Cross-Cultural Differences on Different Perceptions of Happiness1358 Words   |  5 PagesIn The Geography of Bliss, Eric Weiner presents cross-cultural differences (and similarities) in perceptions and experiences of happiness. A careful analysis of Weiners findings, which are rooted in research, shows that there are universal patterns and trends beyond individual and cultural differences. Happiness entails understanding the curious combination of internal and external factors; environmental triggers and the human psychological response to those triggers. Buddhist societies like thoseRead MoreEssay The Simplicity of Bliss1407 Words   |  6 PagesFrench author, journalist and philosopher, Albert Camus writes, â€Å"but what is happiness except the simple harmony between man and the life he leads.† In his book, The Geography of Bliss, Eric Weiner sets out on a journey around the globe to â€Å"places that possess, in spades, one or more of the ingredients that we consider essential to the stew of happiness: money, pleasure, spirituality, family, and chocolate, among others†. (2) According to the World Happiness database, these are the keys to the happinessRead MoreGeography of Bliss2589 Words   |  11 PagesThe Geography of Bliss In 2008 Eric Weiner wrote and published the book The Geography of Bliss, one grump’s search for the happiest places in the world. This paper describes Mr. Weiner’s search for happiness over the course of a year, traveling through ten very different countries, including our own land America. His search has sent him through the darkest corners of the world to the brightest and busiest places of all. â€Å"Places that possess, in spades, one or more of the ingredients that we considerRead MoreExtraversion and Introversion: Who is Happier? Essay2191 Words   |  9 Pageslower. The Geography of Bliss by Eric Weiner is where my research began. It was a pleasure to follow Weiner on his journey around the world to find the happiest places on Earth. Throughout the book he touched a little on individualism and I relate that back to my research of extroversion and introversion since they are personalities and it makes us who we are. Weiner states that â€Å"[d]ifferent people define happiness differently. Your idea of happiness may not be the same as mine.† (Weiner 12). ThisRead MoreLanguage Is The Method Of Human Communication1008 Words   |  5 Pagesand no where else. As Eric Weiner stated in â€Å" The Geography of Bliss†.. â€Å"Do you speak Russian?† I ask Sandru, after the waitress has gone. â€Å"Yes, fluently.† â€Å"So why don’t you talk to her in Russian?† â€Å"Why should I?† This is my country, not hers. She should speak Moldovan. I can’t take this, being humiliated all the time. Do you know what they say to me? They say, ‘Why don’t you speak Russian? Why don’t you speak a human language? (Weiner 192-214). EffectiveRead MoreEssay on How to Achieve Happiness2099 Words   |  9 Pagesthan your friends, neighbors and colleagues†¦ money matters, but its not as important as the average citizen thinks.† (Holmes) This suggests that the more money you have the higher status you earn and with a higher status comes higher self-esteem. Weiner also talks about when a society becomes too rich and the effect it will have. â€Å"In a wealthy, industrialized society, one where we are supposedly enjoying a bountiful harvest of leisure time, we are discouraged from doing anything that isn’t productive-either

Legalization or Decriminalization of Drugs Free Essays

The legalization or decriminalization of drugs would be beneficial to society through various ways. The government would collect taxes on them which could help with various expenses such as education expenses. Through different pharmaceutical companies it can be controlled as well as ensure quality which helps drug users from receiving bad product. We will write a custom essay sample on Legalization or Decriminalization of Drugs or any similar topic only for you Order Now It could free up space in prison or jails and allow more room for concentration of other important crimes that are taking place in society. On the other hand, the legalization of drugs could as well harm society. It could be used more by individuals and cause individuals to become less alert to the important things in society. This could also cause harm to kids. So we have to understand that there are pros and cons to the legalization as well as it could be beneficial as well as cause harm in many of ways. When this comes into consideration, the pros and cons should be weighed before a final decision is made. Yes I do consider alcohol a drug. It can become addictive as well. It causes a high just same as drugs. It most importantly causes a change in individuals behavior when to much alcohol is consumed. Certain alcohol levels can become very dangerous at times. It can be more dangerous than illegal drugs. I do believe that some alcohols are safer than others. An individual must also know their limits of how much alcohol to consume. This is sometimes hard in many situations which sometimes lead to various addictions and crime. Sometimes it can even lead to death when one has received too much of the wrong alcohol. This is known as alcohol poisoning. Without prohibiting alcohol, I believe that there is already a great control on alcohol already taking place. You will not be able to get rid of it. The only thing that you can do is maintain certain laws and standards that are to be abided by to keep it under control. The drug trade will always exist. There will be drug users as well as drug dealers. TV shows and films in my opinion act out what is already present in real life situations. The only difference is one is physical seen in everyday life versus the other shown on television. I do not believe that all images on TV of drugs and alcohol be banned. Theses situations should be shown. Sometimes by watching these shows and watching some of the out comes can help one turn or change to a more positive path in life. On the other hand it can help those who were considering it, maybe to not participate or become users. Just like everything else, individuals will always try to blame there problems on something or someone, but we have to remember that everyone makes that choice to do right or wrong. Television shows a lot of what is already happening in the streets in homes. Instead of looking at it causing more harm than good, it should be looked at it as a guide to help turn from those ways. Yes I believe prostitution is a crime. If two individuals would like to endeavor in mutual sex, than they can do that with out prostituting. Some are, not in their right state of mind as well as know the difference between right and wrong. If a man or woman would like to sell sexual favors, that should be there right just as long as it is mutual and not in the public view. Two adults that are capable of making decisions about their life should be allowed to make them as long as it does not cause harm to them or anyone else. Prostitution on the streets is nothing that should be exploited because of the dangers and harm that could follow if things are done as planned or expected. Children are alert to all of their surroundings and what goes on in society. Sexual transmitted diseases as well as AIDS is floating on and being passed from one individual to another uncontrollably. Here again without prohibiting it, I believe there is a great control of sexual explicit materials on the internet. It is on television, in magazines, as well as viewed on tapes and cds. So it will be showed one way or another. No I would ever approve of the online sale of sexually explicit photos of children even if they are artificial images created by computer animation. Children are sensitive and are still coming into the knowledge of growing into young mature productive adults in society. They are not learning how to become another statistics in society of crime. This would not be a positive aspect that would be beneficial to them in life. This as well would not lead nor guide them in how to have respect for their bodies as well as others. We should also understand that because there are predators out their in the world we should not help them cause harm to children. I believe that both statements are accurate. Although sexually aggressive men are drawn to pornography; a man who is not so sexually aggressive would reach that stage eventually as he continue to watch as well as read more and more pornography. Men sexual drives are strong at times. There excitement levels are different in many ways. When a manfinds something or sees something that excites him, he continues to want that as well as wanting to reach more exciting levels. Through pornography they are also able to full fill such levels as fantasies. When men become aggressive their focus is usually one thing and that is to reach their peek. Sometimes this means by any means necessary. Now some men needs more than pornography. Pornography is only satisfying for a while. After this point they actually try to turn and create those fantasies with someone else. Some women are faced with the same issues. I believe that there are various views on this issue. I due believe that in various ways there are objective standards of morality. Others believe that there are not any objective standards. Many believe and argue that mostly those individuals that have a relationship as well as an involvement in Christianity are the ones who believe that there are objective standards. They believe that these objectives were written back in the days that God created the Ten Commandments. How to cite Legalization or Decriminalization of Drugs, Papers

Deforestation In Brazil Essay Example For Students

Deforestation In Brazil Essay In one of the major regions of deforestation, the province of Rhondonia, Brazil, the rainfall has been severely and or completely stopped. Theory: As the tropical rainforest of Rhondonia, Brazil is leveled for farmland, rainfall is significantly and directly reduced. Rainfall is reduced because there are fewer trees to return water vapor to the air through tree transpiration, or water evaporation through trees. Relative humidity is the amount of water vapor in the air compared with the amount of vapor needed to make the air saturated at the airs current temperature. The point past saturation is precipitation, or rainfall. If deforestation is the cause of decreased rainfall, then decreased average relative humidity will be evident. Experimental Design: In order, to isolate deforestation as the primary factor causing decreased rainfall, tests will be conducted to measure relative humidity. A sling psychrometer will be used to gain these measurements. http://www.taftan.com/thermodynamics/HYGROMT. HTM It is used to measure the amount of moisture in the air. The dry-bulb thermometer measures the air temperature, and the wet-bulb measures the lowest temperature that can be obtained by evaporating water into the air at constant pressure. A calculator will be used to convert to relative humidity. http://www.srh.noaa. It is used to measure the amount of moisture in the air. The dry-bulb thermometer measures the air temperature, and the wet-bulb measures the lowest temperature that can be obtained by evaporating water into the air at constant pressure. A calculator will be used to convert to relative humidity. http://www.srh.noaa. gov/elp/wxcalc/rh.html El Paso National Weather Service Offices weather calculator This converter will take the wet-bulb temperature, the air temperature and the current uncorrected pressure and calculates the relative humidity and dewpoint. Please enter your air temperature and then choose either Fahrenheit or Celsius. Fahrenheit Celsius Please enter your wet-bulb temperature and then choose either Fahrenheit or Celsius. Fahrenheit Celsius Please enter your actual station pressure (not sea level pressure) and then choose either millibars or inches of Mercury. Millibars Inches of Mercury Relative humidity measurements will be taken every day for one year. The measurements will be taken at different stations in the rainforest. Four stations will be located no further than 10 miles from current areas of deforestation. Four other stations will be located at the interior of the rainforest, and at least 50 miles from recent deforestation. After these measurements are taken, they will be analyzed in three different ways. Run Experiment: The daily measurements were tracked for one year. Comparison 1 The recent relative humidity measurements of the rainforest will be compared to previous figures of relative humidity. The average off all relative humidity measurements will be compared to the relative humidity of the rainforest before this experiment. Comparison 2 Recent relative humidity measurements of different regions of the rainforest will be compared. Measurements from areas near to sites of deforestation will be compared to measurements from sites further from areas of deforestation. Comparison 3 Measurements towards the end of the study will be compared to measurements at the end of the study. Average relative humidity measurements for the first month of the study will be compared to the average from the last month. Analysis: Comparison 1 Taking the average of all measurements and comparing it to the average relative humidity from the prior year it was found that the average relative humidity had dropped one percent. Comparison 2 Taking the average of each stations relative humidity, it was found that all stations within 10 miles from deforestation had an average of two percent lower that stations at least 50 miles from deforestation. Comparison 3 Taking the average relative humidity for the last month from all stations and comparing it to the first months average it was found that the average had dropped .5 percent over the year. Conclusion: The findings suggest that deforestation is affecting the amount of rainfall in .uf465aaac707ffeeebf75fd525a2639b2 , .uf465aaac707ffeeebf75fd525a2639b2 .postImageUrl , .uf465aaac707ffeeebf75fd525a2639b2 .centered-text-area { min-height: 80px; position: relative; } .uf465aaac707ffeeebf75fd525a2639b2 , .uf465aaac707ffeeebf75fd525a2639b2:hover , .uf465aaac707ffeeebf75fd525a2639b2:visited , .uf465aaac707ffeeebf75fd525a2639b2:active { border:0!important; } .uf465aaac707ffeeebf75fd525a2639b2 .clearfix:after { content: ""; display: table; clear: both; } .uf465aaac707ffeeebf75fd525a2639b2 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uf465aaac707ffeeebf75fd525a2639b2:active , .uf465aaac707ffeeebf75fd525a2639b2:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uf465aaac707ffeeebf75fd525a2639b2 .centered-text-area { width: 100%; position: relative ; } .uf465aaac707ffeeebf75fd525a2639b2 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uf465aaac707ffeeebf75fd525a2639b2 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uf465aaac707ffeeebf75fd525a2639b2 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uf465aaac707ffeeebf75fd525a2639b2:hover .ctaButton { background-color: #34495E!important; } .uf465aaac707ffeeebf75fd525a2639b2 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uf465aaac707ffeeebf75fd525a2639b2 .uf465aaac707ffeeebf75fd525a2639b2-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uf465aaac707ffeeebf75fd525a2639b2:after { content: ""; display: block; clear: both; } READ: Specific heat of solids EssayBrazil. The deforestation will not only continue to affect rainfall but will lead to increased global warming as evaporative cooling decreases. Evaporative cooling takes place when solar energy, or heat, is used to convert water from trees to water vapor or humidity. .

STA2014 Statistics - OL1SUT15 Essays - Blood Pressure, Hypertension

STA2014: Statistics - OL1SUT15 City College Assignment Week 1 1 Jaime Mesia STA2014: Statistics - OL1SUT15 City College Assignment Week 1 1 Jaime Mesia Part 1: Write an introductory paragraph introducing the reader to the statistical study you conducted this term. Part 2: Write a summary of what statistics you calculated for the independent variable (exercise) and the dependent variable (systolic blood pressure) and a summary of your findings for Week 4. Part 3: Write a summary of what statistics you calculated for the independent variable (exercise) and the dependent variable (systolic blood pressure) and a summary of your findings for Week 8. Part 4: Write a summary of what statistics you calculated for the independent variable (educational level) and the dependent variable (smoking status) as well as the independent variable (educational level) and the dependent variable (exercise) and a summary of your findings for Week 10. Statistical procedures can be divided into two major categories: descriptive statistics and inferential statistics. Before discussing the differences between descriptive and inferential statistics, we must first be familiar with two important concepts in social science statistics: population and sample. A population is the total set of individuals, groups, objects, or events that the researcher is studying. For example, if we were studying employment patterns of recent U.S. college graduates, our population would likely be defined as every college student who graduated within the past one year from any college across the United States. A sample is a relatively small subset of people, objects, groups, or events, which is selected from the population. Instead of surveying every recent college graduate in the United States, which would cost a great deal of time and money, we could instead select a sample of recent graduates, which would then be used to generalize the findings to the larger population. Descriptive Statistics Descriptive statistics includes statistical procedures that we use to describe the population we are studying. The data could be collected from either a sample or a population, but the results help us organize and describe data. Descriptive statistics can only be used to describe the group that is being studying. That is, the results cannot be generalized to any larger group. Descriptive statistics are useful and serviceable if you do not need to extend your results to any larger group. However, much of social sciences tend to include studies that give us "universal" truths about segments of the population, such as all parents, all women, all victims, etc. Frequency distributions, measures of central tendency (mean, median, and mode), and graphs like pie charts and bar charts that describe the data are all examples of descriptive statistics. Inferential Statistics .- Inferential statistics is concerned with making predictions or inferences about a population from observations and analyses of a sample. That is, we can take the results of an analysis using a sample and can generalize it to the larger population that the sample represents. In order to do this, however, it is imperative that the sample is representative of the group to which it is being generalized. To address this issue of generalization, we have tests of significance. A Chi-square or T-test, for example, can tell us the probability that the results of our analysis on the sample are representative of the population that the sample represents. In other words, these tests of significance tell us the probability that the results of the analysis could have occurred by chance when there is no relationship at all between the variables we studied in the population we studied. High blood pressure, or hypertension is a major health problem affecting 43 million Americans, which is approximately 24% of the national population (Kelley Kelly, 2000). It is defined as resting systolic and/or diastolic blood pressure greater than 140/90 mmHg. There are two million new cases of hypertension each year, and it is estimated that two-thirds of American will have high blood pressure some time in old age (Neiman 1998). This article will examine the impact of aerobic exercise and hypertension and review recent research on the effect of progressive resistance exercise on resting systolic and diastolic blood pressure in adults. In the above example of data on age and systolic blood

Life in the ER †Theology Essay

Life in the ER – Theology Essay Free Online Research Papers Life in the ER Theology Essay Working in the emergency room of a hospital can be extremely hectic and demanding. Recently my cousin’s wife started a second career as an EMT in the ER. She could tell you how stressful it is at times and yet rewarding. Perhaps, like me, you feel that you have been in life’s ER for most of your life. Life in the ER is a daily encounter with trauma, tragedy, and tears, but there are also times of joyous triumph. Job was one of the most severely tested men in the Bible. He experienced life in the ER – life full of trauma, tragedy, and tears. He lost his children in a terrible wind storm. His livestock were rustled by bandits. He lost his wealth and health and was misunderstood and falsely accused by his friends. Job lamented, â€Å"Man is born to trouble, as the sparks fly upward† (Job 5:7). In all of his troubles, Job never lost his faith. How can we triumph while living in the ER? We may not know all the answers to why we face trauma, tragedy, and tears in life’s ER, but Paul reminds us, â€Å"For now we see in a mirror dimly but then we shall see face to face. Now I know in part, but then I shall know, just as I also am known† (I Corinthians 13:12). Paul then gives us three foundation stones for an abundant, victorious life. They make us triumphant when we spend time in the ER. â€Å"Now abides faith, hope, and love, these three. But the greatest of these is love† (I Corinthians 13:13). Note the following four things about life in the ER. First – TRAUMA can be turned into triumph. What is trauma? The dictionary defines trauma as â€Å"Traumata [Greek]: a bodily or mental injury caused by an external agent†. Job certainly faced trauma. Satan was the agent who assaulted him. Consider the mental anguish Job went through. He questioned God but he never lost his faith. He felt like it would have been better not to have been born. But then he comes to a place of triumph. â€Å"Though He slays me, yet will I trust Him† (Job 13:15). Why did Job have such â€Å"faith, hope, and love†? This is perhaps the greatest declaration from a man ever made. â€Å"For I know that my Redeemer lives; and He shall stand at last on the earth; and after my skin is destroyed, this I know, that in my flesh I shall see God, whom I shall see for myself and my eyes shall behold and not another† (Job 19:25-27). Paul suffered severe mental and physical trauma. â€Å"We are hard pressed on every side, yet not crushed; we are perplexed, but not in despair . . . Knowing that He who raised up the Lord Jesus will also raise us . . . while we do not look at the things which are seen, but at the things which are not seen. For the things which are seen are temporary, but the things which are not seen are eternal† (II Corinthians 4:6-18). Paul experienced triumph out of trauma. â€Å"Yet in all these things we are more than conquerors through Him that loved us† (Romans 8:31-35). God can turn trauma into triumph. (Romans 8:28-39) Second – TRAGEDY can be turned into triumph. Tragedy is taken from two words – tragos (goat) and aeidein (to sing). Even in sorrow God gives a song. (Psalm 6:8; 126:5 and Isaiah 35:10; 61:1-10.) I remember sitting before the caskets of my two brothers and a cousin. They were only teenagers when they were tragically killed by a young drunk driver who ran a stop sign at a country road intersection. It was the first personal tragedy that I had encountered. I was so grief-stricken that I thought I saw their cold lifeless bodies move. â€Å"Perhaps God is going to miraculously raise them from the dead or maybe I am going to awake from a bad dream.† But they did not get up and I wasn’t having a bad dream. It was real and it was devastating. The preacher reminded us of Martha and Mary’s sorrow at the death of their brother Lazarus. â€Å"Lord, if only you had been here, our brother would not have died,† they said. Jesus assured them â€Å"your brother will rise again . . . I am the resurrection and the life. He who believes in me, though he may die, he shall live† (John 11:23-26). Jesus raised Lazarus from the dead. Christ has power over death and specializes in raising those things that have died. Third – TEARS are a language God understands. At the tomb of Lazarus Jesus wept. Our tears are never wasted nor do they go un-noticed by God. They are collected in bottles in heaven. (Psalms 56:8, Isaiah 16:25; 38:5, and Revelation 21:4.) Jesus came to comfort and to heal the brokenhearted. (Luke 4:18) Fourth – TRIUMPH comes through Jesus Christ. The loss of something or someone never has to mean the end of a joyful, victorious life for a believer in Christ, if you allow Jesus to mend your broken heart. He is Lord of resurrection life, no matter what trauma or tragedy you face. Those who work in the ER are able to save and bring healing to many. When your heart is hemorrhaging with grief and loss never forget that Jesus binds and compresses your wounds with His nail-scared hands. Reach out to Him today in â€Å"faith, hope, and love†. Research Papers on Life in the ER - Theology EssayThe Masque of the Red Death Room meaningsComparison: Letter from Birmingham and Crito19 Century Society: A Deeply Divided EraPersonal Experience with Teen PregnancyHonest Iagos Truth through DeceptionLifes What IfsThe Spring and AutumnThe Effects of Illegal ImmigrationHip-Hop is ArtQuebec and Canada

Theories of Marketing Development Essay Example | Topics and Well Written Essays - 750 words

Theories of Marketing Development - Essay Example This theory applies to Sony considerably given that the organization spends heavily in R&D across all the product lines. As per statement released in 2003 by Nobuyuki Idei, Chairman & CEO of Sony Corporation, the organization planned to spend 500 billion Yens (about 5.1 billion US Dollars as per current rate) in three years to develop competitive key electronic devices through internal innovations although the organization invested 502 billion Yens (about 5.12 billion US Dollars) in 2005 itself. [Sony Corporation, 2003; Sony Corporation, 2005] Sony has been practicing creative destruction by forcing the old available products towards obsolescence by virtue of their innovations. One excellent example is the â€Å"style† innovation of Sony latest Pocket Style VAIO P that is expected to yet again create a new niche segment for Sony that may force laptops to obsolescence especially in applications like Internet usage, word processing, multi-media & entertainment, messaging, Internet-based telephony, etc. [Prokaza, Julian. 2009] Sony practices the strategy of Differentiation Strategy thus targeting niche markets where products are unique and sold at premium rates. They tend to develop unique market segments where there aren’t any competitions and the pricing strategies are totally in their own control. Walkman, Play Station, and now the Pocket Style Vaio P are examples of product uniqueness that Sony brings to the market. In these markets, Sony is not bogged down by competition that practice Cost Leadership strategy. Sony practices product uniqueness (differentiation) and achieves the same by virtue of huge investments in Innovation and R&D.

Examine the nature of personal selling and the role of the sales force Essay

Examine the nature of personal selling and the role of the sales force - Essay Example Most sales happen as a result of advertising. Advertising could be placed in mediums such as television, newspapers, billboards, internet web-pages, etc. These forms of sales employ one-way communication, whereby messages are communicated from manufacturer to end-consumer with no immediate feedback. Personal selling, on the other hand, differs from conventional advertising, in that salespersons of a company build and maintain a long-term relationship with their customers. They do this by directly interacting with customers via phone or web conferences or in person. Many companies include personal selling as part of their overall sales strategy, especially if they foresee complex selling situations. In this type of selling â€Å"salespeople can probe customers to learn more about their problems, and then adjust the marketing offer and presentation to fit special needs of each customer.† (Kotler & Armstrong, p.453) Even within personal selling, a wide variety of strategies are e mployed by managers. For example, while companies that sell only online or through catalogs do not need any salespersons, the ones such as IBM or DuPont do need a sales force. In companies such as Procter & Gamble and Nike, the sales force â€Å"plays an important behind-the-scenes role.